おれんじ喫茶店
(Orenji Teahouse)
Brand identity | Art curation | Packaging | Copywriting (ENG/JP)
おれんじ喫茶店 (Orenji Kissaten) is a Japanese teahouse cafe specialising in developing citrus-infused tea and coffee beverages. They want to revive traditional favourites and deepen the cultural experience linked to these classics.
Outcome:
+ 15% customer engagement
+ 21% brand retention
Custom copywriting system that works across langauges, inspired by Haiku
Great tea, great art.
The design integrates Ukiyo-e (Japanese woodblock paintings) to immerse the consumer into the Japanese-rooted experience.
Haiku are also printed onto packaging and carriers, so consumers can drink good tea and experience good poetry.
Savoury and sweet
Early romance in Uji
A late spring’s portrait
Taking this a step further, custom product descriptors are also written using the traditional haiku poetic structure: 5 syllables on the first line, 7 on the second, and 5 again on the third.
Modernised heritage
Poetic palette
Japan is known for its comprehensive collection of colors. Gray alone has around 100 shades, each inspired by nature and art.
The brand's signature tones are drawn from this 1400-year-old library.
