Obiter Dicta
Creative strategy | Brand identity | Editorial | Merchandise | Social | Motion | 3D | Website | Copywriting
Obiter Dicta is the publication for Warwick Law Society, providing a space for students and academics at the University of Warwick to express their thoughts about the law and beyond.
They wanted to rebrand from just another uptight law magazine into a dynamic identity that preserves the sophistication of law while introducing new elements of openness and safe discussion.
Outcomes:
Engagement is 300% of parent brand (Warwick Law Society)
21% decrease in website bounce rate
52% increase in unique visitors
68% increase in website visits
